During the call, Wood highlighted the intention to display ads to viewers (via Ars Technica) "before they select an app," aiming to ensure ad exposure during TV-viewing sessions. He mentioned the additional ad content that could be coming soon includes the introduction of video ads, similar to the autoplay ads that came to Fire TVs in 2023, which faced criticism for their intrusiveness.
Wood also mentioned ongoing tests for various video ad units, expressing a commitment to maximizing ad opportunities within the Roku OS ecosystem. None of this is exactly expected to thrill viewers, but as Roku devices have the ability to reach 120 million people per day (per The Streamable), Wood explains the expectation that this option is likely to be "very popular with advertisers."Continue Reading at GameSpot
https://www.gamespot.com/articles/the-roku-home-screen-is-getting-video-ads/1100-6523080/?ftag=CAD-01-10abi2f&utm_source=dlvr.it&utm_medium=blogger
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