By: Dennis Scimeca
The overarching lesson I took away from the "How Your Favorite Game Companies Use Facebook" panel at PAX East 2011 was that if you're a company that makes games for Facebook, like EA Playfish, you know what to do with the social networking tool because you're already on it. Sam Houston, the Online Content Manager from Playfish, said that his company leverages Facebook as much as possible to send people into their games or their forums, whatever is valuable to Playfish as a company and to their community managers. For Houston, Facebook is a no-brainer. For everyone else on the panel, figuring out how to utilize Facebook is more of a challenge.
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